Collection: Maui Jim

Founded in 1987 on Kaʻanapali Beach in Lahaina, Maui Jim was inspired by the island’s striking scenery and powerful sunlight. Seeing the need for sunglasses that could reduce intense glare and block harmful UV rays without sacrificing colour, the brand created its innovative PolarizedPlus2® lens technology—enhancing the world with exceptional clarity and vibrancy.

What began as a small beachside venture has evolved into a global brand, expanding from seven original styles to a diverse collection of over 125 polarized sunglasses and eyeglasses. Each pair delivers 100% protection from UVA and UVB rays, along with superior visual performance.